7 Moves to Win
Digital and UX Strategy / Product Management
As a fortune 500 company and the primary U.S. office supply distributor to thousands of retailers across the U.S., the 7 Moves to Win survey website was created to evaluate and support the growth of their supply chain of retailers. The survey focused on seven different customer engagement topics that included areas of focus such as "Become End-Consumer Obsessed" or "Transform The Online Experience". These topics ultimately became custom coded rubrics that generated personalized business reports to gauge if their B2C retailers exceled or fell short within each survey topic taken.
If retailers exceled, then they received congratulations on their success. But, if any one of the seven survey scores indicated a need for improvement, retailers received strategy and tactic recommendations as part of their survey reports and best of all, they became part of a direct support process from a newly formed United Stationers marketing assistance team to help as partners in the ongoing processes improvement of marketing success metrics.
